Boost Your Trade Show Presence with Ease
Looking for a great way to stand out from other booths at a trade show? Video is not just effective tool for instantly grabbing and holding the attention of passers-by. It’s also a silent wingman, entertaining potential clients as you wrap up a conversation with someone else.
There are several reasons why video can be a key component to any trade show marketing strategy:
Trade shows are meant to be engaging and informative, and adding video is another way to encourage attendee engagement in your exhibit booth. And you don’t even have to be there (though you should). Everyone has to take breaks, and while you’re on yours you know you’re still promoting your product or service back at the booth.
Video gets your message across in a visual and engaging way, even at a distance. A picture may be worth a thousand words, but video communication is worth a lot more than that, as it speaks directly to the audience you most want to attract.
Video is extremely cost-effective when compared to other promotional items. Although the initial spend may or may not be higher, your content can not only be used year after year, it also be repurposed for other sales and marketing efforts, such as:
Sales Training Tools
Internal Communications
Recruitment and Human Resources
Product Demonstrations
Product launches
Video also can be used in several channels of your trade show marketing. Videos are no longer sequestered to the screen inside your exhibit booth. You can embed in emails, share on social media, add to your website, etc. In fact, you’ll want to make sure you place it in several digital channels to maximize exposure and viewing. And don’t forget to embed it in an email blast to attendees after the show, as your video will be a greater reminder of who you were than just your logo.
Overall, video is a great way to enhance your trade show marketing, engage your attendees and provide a creative option within your communications strategy.